Laura Heidotten Strickland
Adidas Tokyo
Foundations of IT
Square 
La Mer
Adidas Shanghai
SkinCeuticals
Ceros
Studio




Square 
Hardware launch
Retail systems
Packaging design




 This project spans two consecutive global hardware launches at Square: Handheld and Register. The initial Handheld release established the fundamental design system, while the Register launch tested its scalability under the constraint of a mid-cycle brand refresh, requiring legacy and updated creative to seamlessly coexist without fracturing the active marketplace experience.





Display patterns were designed to flex across retailers, copy limits, and markets, all while keeping one consistent hardware story.

Square Register extended the system under new constraints. With the brand refresh now live, the framework had to absorb an evolving creative direction without starting over.


The PDP structure and launch video narrative scaled across 11 markets, localized in content, consistent in hierarchy and logic.

The Register launch also marked the beginning of a refreshed packaging system, later extended across the complete hardware lineup.







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