Adidas Tokyo — Laura Heidotten Strickland

Adidas Tokyo
Foundations of IT
Square
La Mer
Adidas Shanghai
SkinCeuticals
Ceros
Studio

Adidas Tokyo
Environmental graphics
Art direction

Designing the graphics for a multi-floor corporate headquarters is a practice in the art of balance. Individual spaces need to tell a distinct story while the entire building must read as a connected experience. The project required a flexible framework capable of adapting to diverse room types and architectural conditions.

Our solution was an adaptive environmental system that mapped targeted visual storytelling across three unique office floors. We created a repeatable logic that eliminated redundant design decisions and ensured a cohesive and deeply localized brand environment.

Each floor was anchored by a distinct narrative:
the athlete, the team, and the sport.

This created a dynamic user journey as people moved through the building, while shared design principles maintained a cohesive whole.

We defined a system-wide visual hierarchy, asset mapping logic, and environmental design standards to streamline how graphics scale across different rooms.

Typography, imagery, and tone shifted by floor to reflect each narrative while shared design principles kept everything connected.

Adidas Tokyo Environmental graphics Art direction

Adidas Tokyo
Environmental graphics
Art direction